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The value of video is not in doubt in 2015, but perhaps the industry hasn’t quite got to grips with how to use, store and curate it. We’re strong believers that to get the most out of video it needs to be managed.
Back in the days when we were a research agency, our focus was on real, authentic conversation. To get this we used to take a large inflatable sofa all over the UK.
We’ve developed a new tool SofaMobile to make mobile research easy and cost effective using our high quality capture/upload/analysis technology.
Our client director Sam Paice explains how we tried our hand at client speed dating and soon realised the shift to video is in full swing.
We were at the MRIA Conference for a couple of days 25/26th May. The theme was Insight to Impact with a particular emphasis on storytelling. It was clear from quite a few speakers that the research industry is having to change.
